UTM Builder & Link Tracker

Generate trackable campaign URLs for Google Analytics. Ensure your marketing traffic is attributed to the correct source and medium.

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Why UTM Parameters Matter

If you are running marketing campaigns across social media, email, and paid ads, you need to know exactly which links drive traffic and conversions. Without UTM parameters, a massive chunk of your traffic will be lumped into "Direct", destroying your ROI tracking.

Optimal UTM Structure

UTM tags are simply query parameters added to the end of a URL. Analytics platforms like Google Analytics parse these tags automatically. Consistency is the most critical factor—if you use "FB" today and "facebook" tomorrow, your data will be split.

Quick rules:

  • Always use lowercase. UTMs are case-sensitive. Email and email will show up as two entirely different traffic sources in your reports.
  • Use standard mediums. Stick to standard conventions like cpc (paid), email, social, and referral.
  • Never use spaces. Spaces break URLs. Use hyphens (-) or underscores (_) to separate words in your campaign names.

Frequently Asked Questions

What are UTM parameters?

UTM parameters are short text codes added to URLs that help analytics tools (like Google Analytics) track where website traffic comes from and what specific campaign drove it.

What is the difference between source and medium?

The Source is the specific platform where the link lives (e.g., 'facebook', 'newsletter'). The Medium is the broader marketing channel (e.g., 'cpc', 'email', 'social').

Can I use spaces in UTM tags?

No, spaces will break the URL. Use hyphens (-) or underscores (_) instead of spaces, or let our tool automatically format the string for you.