Overview
This project involved ProffSpace, an e-commerce website focused on workwear with clear commercial intent. The work was carried out for the Ukrainian market over a period of approximately three months.
The objective was not a full rebuild, but to bring order to metadata and content, focus on an agreed set of priority queries, and turn existing demand into organic traffic.
Project: ProffSpace · Location: Ukraine · Category: workwear (commercial search) · Duration: ~3 months.
Starting point
The website already had search demand, but it was not converted into performance.
Pages appeared in Google, yet:
metadata did not support click-through from search results;
part of the content was weakly aligned with commercial intent;
priority categories and queries were not clearly defined.
What was done
The work focused on a small number of actions executed consistently.
1) Metadata aligned with commercial intent
Titles and descriptions were rewritten for key pages to improve how they appear in search results.
The focus was on:
correct length for full SERP display;
clear category language (workwear, not generic terms);
alignment with buying intent;
improving click-through rate where impressions already existed.
Example format:
Title: Workwear — buy in Ukraine | ProffSpace
Description: Workwear for construction, manufacturing, and service teams: jackets, trousers, safety footwear, PPE. актуальні ціни, швидка доставка. Request a quote.
2) Partial content refinement
Instead of rewriting everything, we worked with pages that were already receiving impressions. Copy was clarified, structure improved, and generic filler removed.
The goal was to strengthen relevance for priority categories without over-optimizing.
3) Focus on priority queries
Rather than spreading effort across dozens of pages, we concentrated on the agreed core keywords first.
Once those pages moved into top positions, organic growth followed naturally.
Results
As priority keywords reached stable top positions, organic traffic began to increase.
During the engagement, search clicks grew from approximately 300+ to 700+, based on a consistent Google Search Console trend.
Key observations
In e-commerce, early results often come from disciplined metadata and intent alignment.
Improving CTR matters when pages already have visibility.
Working with a focused keyword set accelerates both rankings and traffic growth.
Data source: Google Search Console · Project: ProffSpace · Author: Potapov Nikolay