Overview
This is an ongoing SEO project in a competitive e-commerce niche — 3D printing materials. The work focuses on building stable organic visibility in SERPs where commercial and informational intent strongly overlap.
Project: Filament Shop · Geo: Ukraine · Category: e-commerce (3D printing).
The goal is not a one-time spike, but a system: content coverage, intent clarity, and gradual authority growth.
Current state
The project is not “finished” — and that is intentional.
We are not rebuilding the entire site from scratch. The approach is pragmatic: fix what limits growth, expand what already works, and iterate based on Search Console data.
According to Google Search Console (last 28 days):
286 organic clicks;
12,700 impressions;
visibility is growing faster than clicks — a clear signal that CTR and page support are the next levers.
Starting point
The site already had demand and indexation, but it was underutilized.
Content: several pages did not fully match real search intent; topical depth was limited.
Metadata: part of the titles and descriptions were generic and underperformed in SERP.
Internal logic: categories, guides, and product pages were not connected into a system.
Authority: evergreen links and relevant mentions were required to support competitive queries.
What we are doing
1) Intent-based keyword mapping
Instead of treating keywords as a flat list, queries were grouped by real use cases:
buy / price / delivery;
material comparison (PLA vs PETG, etc.);
print parameters and setup;
use-case selection and problem-solving.
This allows pages to answer concrete scenarios rather than trying to rank with generic text.
2) CTR-focused metadata
Titles and descriptions are rewritten to be specific and informative, without vague adjectives.
The goal is simple: win the snippet by clarity, not hype.
Category meta example (format):
Title: PLA Filament for 3D Printing — Buy in Ukraine | Filament Shop
Description: PLA filament for 3D printers: popular colors and diameters, fast delivery across Ukraine. Help choosing the right option for your printer — order online.
3) Content system: pillar and clusters
Commercial pages are supported by informational content that strengthens topical relevance.
Pillar: “3D printing filament — materials, selection, parameters”.
Clusters: guides for PLA / PETG / ABS and problem-oriented articles.
Internal linking: category → guide → product; guide → comparison → back to category.
This structure helps distribute internal authority and improves page-level relevance.
4) Evergreen backlinks
Link building focuses on relevance rather than volume.
Placements are pursued within the 3D printing and tech ecosystem: niche publications, reviews, and editorial content that fits naturally into context.
What the data suggests
Search Console shows growing visibility ahead of clicks.
This is a healthy signal: impressions grow first, then CTR and traffic follow once snippets and supporting content are strengthened.
Next steps
improve metadata on pages that already receive impressions;
expand selection and how-to clusters to support commercial intent;
continue evergreen link acquisition with strict relevance control;
iterate monthly: queries → pages → CTR → linking → content expansion.
Source: Google Search Console (data through Dec 31, 2025) · Author: Potapov Nikolay