Strategic content, editorial analysis, and precise PR placements. Built for brands that value integrity and measurable outcomes.
A focused set of services built around editorial standards, search intent, and long-term authority.
Market + SERP analysis, positioning, and a roadmap tied to measurable outcomes.
Research-led narratives and expert commentary designed to earn trust and references.
Editorial placements built on relationships — not schemes. Real credibility signals.
Titles, descriptions, structure, schema, and topical authority aligned with intent.
Thought leadership frameworks that sound credible — not promotional.
Rewrite what underperforms: clarity, depth, and better relevance for search.
Not an agency. A strategic newsroom.
No templates. No stock solutions. Only strategies built on real SERP + market analysis.
Content is an asset: structure, intent, authority signals, and editorial standards — in one system.
We publish with intent — and we measure what matters.
FOUNDER · STRATEGIC DIRECTOR
20+ years in digital journalism, SEO strategy, and media relations. POTAPOV MEDIA exists to bring rigor, honesty, and editorial discipline back to content strategy.
Clear positioning and content map tied to intent and demand.
Pages built to win: hierarchy, internal logic, and UX flow.
Editorial quality + signals that strengthen trust over time.
Repeatable process, not one-time “optimization”.
A selection of public projects across strategy, SEO, and content. We focus on clarity, execution, and results - not volume.
Project : Military training ground equipment manufacturer (name undisclosed under NDA) Industry : Manufacturing of military and training infrastructure equipment Region : Ukraine S
Executive summary Outcome : within ~3 months of SEO work, ProffSpace achieved a clear uplift in organic clicks and search-driven traffic. We cleaned up metadata, partially optimize
Most B2B companies claim that SEO “doesn’t work”. In reality, in most cases it never actually started. The issue is rarely technical. It’s structural. Mistake #1: Optimizing for tr
Page speed is often discussed as a technical metric. Scores, audits, green and red indicators, Core Web Vitals dashboards. In real SEO work, however, speed is rarely about numbers.
Landing pages are often treated as a technical formality: add a title, write a short description, place a CTA, and move on. In practice, this approach is one of the main reasons wh
E-E-A-T is often treated as a checklist: add an “About us” block, list the author, mention years of experience, place a few trust badges — and move on. This approach does not work.
We design scalable SEO systems where growth is predictable, not accidental.
We refine messaging, remove noise, and improve titles/meta to increase relevance and CTR.
An editorial voice and themes that build trust over time - without vanity metrics or personal brand cliches.
We collaborate with teams where structure, speed, and accountability matter. If you are building something serious - we should talk.
A short message is enough. We’ll reply with a clear next step.
Base: Ukraine · Work: Worldwide